Learn why we created LeadGen.com and our approach to solving the problem, your role, and the tools that are available to help you achieve success.

• The Problem with Marketing and Sales — Learn about the high failure rates of most Marketing and Sales programs, and how that contributes to the high business failure rate and the high turnover rate among Marketing and Sales professionals.
• What We Do — Learn about a different, but proven and time-tested, approach to Marketing and Sales.
• Your Role — Learn how to achieve personal success by bringing our message to the market.
• Arming Up — An overview of the tools you can bring to the game.

Dive into the theory with our videos, eBooks, PDFs, audio and more - whatever fits your learning style.

• The Book — Download "The Lead Generation Paradigm" eBook to your eReader, read the PDFs on the Learning Center, or order the hard copy from Lulu.
• The Narrated Version — Listen to the audio, or watch the videos on the Leading Center, the podcast, or YouTube.
• The Learning Center — Watch the Learning Center videos to see the solution in action.
• Content — Articles, videos, case histories, models, commentary, posts and much, much more.

Whether the client has $50, $500, $5,000 or $50,000 to spend, we have something that's going to work.

• Planning Tools — Initial assessment, the GTM Toolkit, market research, MOD, surveys, data mining, marketing consulting, sales consulting, channel development, and more
• Lead Generation — Telemarketing, executive appointment setting, spec-ins, nurture campaigns, unhooking competition - too many to list here!
• Promotion — Advertising, Social Media Marketing, PPC, email, direct mail, branding, publicity, retargeting, PR, radio, TV, DMDR, click funnels, billboards, LinkedIn, podcasts, events, and much, much more.
• Content Creation — Brochures, case histories, scripting, cover letters, sell sheets, proposals, white papers, videos, infomercials, EVC models, blogs, vlogs, etc.
• Recruiting and Training — Sales recruiting, sales training, job structuring, compensation planning, sales management, performance analysis, sales coaching, marketing training, debugging the process.
• Technology — CRM, GHL, app development, custom development, call center systems, UX/UI design, marketing automation, etc.
• Accountability — Funnel Management, territory planning and management, lead nurturing, sell cycle acceleration, budgeting, goal setting, and more.

Reps aren’t passive participants — they’re visible advocates in their markets for more effective sales and marketing.

• Workshops & Events: Build your network around our brand, and invite your followers to our workshops on everything from cold calling and breaking through the clutter, to unhooking competition and winning a Price War.
• Content Engagement: Re-post, like and comment on LeadGen.com posts across LinkedIn, Alignable, IG, X, Facebook, TikTok, YouTube and Reddit - grow the echo chamber!
• Networking: Reach out to people, businesses and audiences in your local, regional or online community, engage with their needs, and bring them to LeadGen.com to be solved.
• Promotion: Participate in email, cold calling, networking, seminars, online group discussions, and other promotions to garner more attention, and generate more leads. Create excitement!
• Content Creation: Suggest content ideas (e.g. customer needs, success stories, client interviews, etc.) for other reps to use.

Whether you’re speaking to a small business owner, a mid-tier CRO, or a Fortune 1000 executive, we’ll help you market and sell with credibility and confidence.

• Learn the basics of B2B sales: getting in the door, establishing rapport and credibility, uncovering needs, creating urgency, avoiding objections, building value, and closing successfully.
• Learn how to uncover the real business problems behind “we need more and better leads.”
• Optionally, learn how to navigate complex, multi-stakeholder sales processes with opaque decision criteria.
• Optionally, learn how to manage your sales funnel.
• Optionally, learn how to develop and deliver viable solution sets, estimates and proposals; and how to negotiate a successful close.

We’ll teach you how to use our system so you can focus on growing relationships and revenue.

• Our CRM: Learn how to enter and track leads, opportunities, sales and commissions.
• Estimator: Learn how to create an estimate, pull together a plan, and calculate your potential commission.
• Proposal System: Learn how to generate a proposal that's going to get a "yes" from the prospect.
• Project Management: Learn how campaigns are managed, monitor progress, and participate where appropriate.
• Funnel Management: Learn how to be a true partner to your clients by insuring that they meet - or exceed - their ongoing sales goals.